PRODUCT RESPONSIBILITY

Augmentation of our environment-conscious “Healthy Home Paints” positioning with a complete line of 100% Heavy Metal Free by Design and Low VOC products that provide holistic painting solutions to consumers across a variety of pricing range, through introduction of innovative technology-based, cost-effective items.

KNPL remains committed to provide upgrades and to be the first to upgrade customers to the latest technological products using the vast knowledge of various lines. Continued focus on pioneering innovative, revolutionary and globally best-in-class products in diverse market segments, enabling dramatic improvements across key parameters of finish quality, reduced cost of ownership, consumption, baking time, and environment-friendliness. Details of innovative products are published as part of the Business Responsibility Report (BRR).

Innovation and Sustainable products have been the fundamental endeavours of KNPL’s existence. With a devoted facility at Mumbai along with a satellite facility at its plants, R&D is at the core of KNPL’s strategy. This facility is directed towards creating innovative solutions catering to the ever-changing needs of its customers along with fulfilling the organisation’s sustainability agenda.

For product information and labeling, we ensure compliance with the Legal Metrology (Packaged Commodities) Rules. Other than the basic requirements stipulated in these rules, we also provide the following product related information:

KNPL follows guidelines provided by “The Advertising Standard Council of India” for its marketing communications voluntarily. We promote our products and increase the value of our brand on our own merits, without infringing on the rights of others through unscrupulous means. We work with only respectable advertising companies that are members of The Advertising Standard Council of India (ASCI) and willingly adhere to its marketing communications criteria.

In the case of industrial products, Material Safety Data sheets are provided to industrial paint customers on demand. All finished products are appropriately labeled with health and safety precautionary information, and its disposal methods as per applicable norms in India.

To track customer satisfaction KNPL conducts a feedback survey. It helps to understand the customer needs and expectations, and is conducted by an external agency.

The company’s Customer Satisfaction Survey (CSS) score has been steadily improving. Improved customer service and satisfaction is also evident from our sustained leadership in the industrial coating segment.

We promote our products and increase the value of our brand on our own merits, without infringing on the rights of others through unscrupulous means. We work with only respectable advertising companies that are members of The Advertising Standard Council of India (ASCI) and willingly adhere to its marketing communications criteria.

In the last financial year, there have not been any complaints regarding breach of customer privacy or loss of customer data.

Going forward, we aim to sustain our leadership position in industrial coatings while increasing our customer-base in decorative segment by increasing visibility and enhancing our overall customer-service level. We shall continue to invest in markets and segments where we have a competitive edge and foray into new markets to achieve inorganic growth, thereby increasing our market share.